To utilize toll-free numbers for Application-to-Person (A2P) messaging in the US and Canada, completing the toll-free number verification process is imperative. This verification process serves to identify the sender, ensure adherence to best practices in toll-free messaging, and prevent unauthorized access by malicious entities.
During the verification procedure, pertinent details about the company and reasons for employing A2P messaging on toll-free numbers must be furnished. For resellers, providing information regarding the customers on whose behalf text messages will be sent is necessary.
|Commencing January 31, 2024, messages sent from unverified Toll-Free numbers will be blocked and might incur messaging fees.
How can I submit a verification request for a toll-free number?
If you need to submit verification requests for multiple numbers, download this spreadsheet, fill out the necessary information, and create a ticket with our support team. Alternatively, you may fill out the Plivo Toll-Free Verification form or utilize Plivo's Verification API to submit a verification request.
Best Practices for Verification Submission
Below is a table with the necessary information and the preferred format to streamline verification and prevent declines
|A complete business name is required for verification.
|Business Website/Online Presence
A website is mandatory. Alternatively, any online presence validating the business can be used. For instance, if a brand like Metalify lacks its own website but is listed in a local business directory or has a presence on Facebook, LinkedIn, Instagram, or any other social media platform, such links can be utilized to validate the business and successfully complete the verification process.
|Business Contact Information
Complete contact details including the full name, Email ID, and contact number is required.
Detailed description of the business use case and how toll-free numbers will be utilized for messaging.
|Opt-in Mechanism with URL/Snapshot
Complete opt-in information with supporting documentation or snapshots showing customer consent.
Estimation of expected message volume per day/week/month.
Required if more than 5 toll-free numbers are used for the same business.
If verification is declined despite providing these details, kindly contact the Plivo Support Team.
The verification process may take 1-2 weeks. This process is outlined in our documentation.
What if I want to change the content of a message on a verified toll-free number?
You must submit a new verification request if you wish to change the content of a message on a verified toll-free number. This ensures that messages with revised content will not be filtered by the network.
Can I port a verified toll-free number to another carrier?
You can obtain a toll-free number from any vendor and have it verified. If you port the number to a different vendor, you must submit a new request for verification.