What's the difference between promotional and transactional SMS messages?

A promotional SMS message is sent with the objective of promoting a product or service. These are sales and marketing messages which may or may not be solicited by the recipient.

A transactional SMS message is sent to customers with the purpose of passing on information necessary for using your product or service. For example: 

  • Messages sent for two-factor authentication or one-time passwords
  • Notifications regarding a product or service used by a customer, such as an appointment reminder
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