What is a WhatsApp Business Account (WABA) and how do I create one?

A WhatsApp Business Account (WABA) is essential for businesses wanting to use WhatsApp to communicate with their customers. Your customer-facing assets, namely the phone number and templates, are mapped under this WABA. When you are onboard with Plivo, a WABA is created indicating Plivo as a partner. This journey of creating a WABA is explained here.

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