Every 10DLC brand registration is thoroughly evaluated by The Campaign Registry (TCR), resulting in either success or failure.
If your brand registration fails, you will receive feedback detailing the reasons why so that you can make necessary adjustments and resubmit your registration request through the Plivo console.
The following table outlines common reasons why 10DLC brand registrations fail, with comprehensive descriptions and guidance on what to do next to address these issues. If your brand registration was declined for reasons not listed in the table, kindly reach out to the Plivo support team for further assistance.
| Rejection reason | Description | Next steps |
| Tax ID does not match the company name or business type. | There is a mismatch between your legal name and business registration number as per TCR’s records. |
We recommend reviewing the submission details and ensuring that the precise legal name is provided during brand registration. These details can be verified through your business registration / tax documents. For instance, if the brand's legal name is "Plivo Inc.," submitting "Plivo" could result in the failure of brand registration. The correct legal name can be updated on the Plivo console directly and resubmitted. If you feel your legal name and business registration number are correct as the business registration document, contact Plivo support.
|
| Not recognized as a government entity | The company is not recognized as a government entity by TCR. |
If your brand is not a government entity and this was mistakenly submitted, please choose the correct entity type from the Plivo console and resubmit your request. If you believe the rejection is unfounded, kindly contact the Plivo support team with supporting legal documentation for assistance.
|
| IRS tax exempt subsection status not found | The company is not recognized as a non-profit by TCR. |
If your brand does not fall under the non-profit organization category, please choose the suitable entity type on the Plivo console and resubmit your request. If you believe the rejection is inaccurate, we suggest reaching out to the Plivo support team and providing supporting legal documentation.
|
| Not a public company, or stock ticker and/or exchange does not match the legal company name | The company is either not a public company or a stock ticker and/or exchange does not match the legal company name. |
Review the submission details and if you are not a public company, please update the entity type and resubmit. If you are a public company, kindly choose the correct stock exchange where your company's stocks are listed (e.g., NYSE, Nasdaq, BSE). For instance, if Plivo’s stocks are listed under NYSE and the submission says BSE, this could lead to the registration being declined. |