Each 10DLC campaign is either approved or declined following a meticulous vetting process by a third-party vetting partner. Read more about the vetting process here.
If your campaign is declined, you will receive feedback as to why it was not approved and have an opportunity to adjust and resubmit your campaign.
The table below provides the reasons why a 10DLC campaign might be declined along with detailed descriptions and the next steps you can take to resolve these issues. If your campaign registration was declined for reasons not listed in the table, kindly reach out to the Plivo support team for further assistance.
| Error Code | Rejection reason | Description | Next Steps |
| 1001 | The campaign was declined as it belongs to a prohibited category. | The campaign’s content falls under one of the following categories:
|
This content can not be supported on Plivo’s platform. Plivo recommends deactivating the campaign. |
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1002 |
The campaign was declined as the business sending the messages needs to be registered as a brand, not the service provider behind it. |
Registration error: the business sending messages must be registered as a brand. Read Plivo’s guide to 10DLC registration for resellers. |
Plivo recommends registering each of your businesses individually as brands and creating campaigns under those brands. Campaigns can be deactivated if the service provider doesn’t have its own messaging requirements. |
|
1003 |
The campaign was declined as it’s related to direct lending but the direct lending attribute is not selected. |
The attribute “Direct lending or loan arrangement” was not selected; content is related to direct lending. Read more about campaign attributes. |
As The Campaign Registry (TCR) doesn’t allow changes in campaign attributes once created, Plivo recommends deactivating the campaign and creating a new campaign with the correct attribute selection. |
| 1004 | The campaign was declined as the message flow is either incomplete or unclear. |
The message flow described in the application has one or more of the following issues:
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Plivo recommends you review the details provided as part of the message flow on the console to ensure they have all the information as mentioned in our guidelines for message flow field. Reach out to our support team with a correct sample of your message flow to resubmit the campaign. |
| 1005 | The campaign was declined as the described opt-in process is unclear, inaccessible, or missing mandatory details. |
The opt-in process has one or more of the following issues: Case: Web opt-in
Case: Paper opt-in
Case: Keyword opt-in
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Review the opt-in mechanism again (webform, paper form and keyword) and make changes per your feedback. Once you have made all the changes, reach out to our support team to resubmit the campaign. Check our examples for sample webforms, paper forms or keyword advertisements for reference. |
| 1006 | The campaign was declined as the brand’s website is inaccessible or is missing terms of service and/or privacy policy. |
The campaign was declined due to one of the following reasons:
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Make sure your website is publicly accessible. If the website is live, make sure it is relevant to the brand and contains terms of service and privacy policy. Once you have made these changes, reach out to our support team to resubmit the campaign. |
| 1007 | The campaign was declined as the privacy policy for the brand is missing the no-sharing clause. | The campaign was declined due to one of the following reasons:
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Plivo recommends ensuring that no user consent data is shared with third parties. Add the following clause to your privacy policy: “No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.” Once you have made the above changes, reach out to our support team to resubmit the campaign. |
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1008 |
The campaign was declined as brand name is missing on any of these fields : website, campaign description, message flow, samples messages, help or opt-out messages. |
The brand name is missing in one of the following fields:
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Reach out to our support team to get the brand names added to each of these fields and resubmit the campaign. |
| 1009 | The campaign was declined as sample messages were found to be unrelated to the brand or use-case, or are missing the brand name or unsubscribe instructions. |
The campaign was declined due to one of the following reasons:
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Refer to our guidelines to ensure your sample messages meet A2P standards. Reach out to our support team with a copy of compliant sample messages to resubmit the campaign. |
| 1010 | The campaign was declined as help or opt-out messages are not compliant. |
The campaign was declined due to one of the following reasons:
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Refer to our guidelines to ensure your sample messages meet A2P standards. Reach out to our support team with a copy of compliant HELP and opt-out messages to resubmit the campaign. |
| 1099 | The Campaign was declined by the carrier for not following the 10DLC registration |
The campaign was declined by the carrier based on their review. |
Contact Plivo support to understand the reason for the decline and the next steps. |