Service restrictions and requirements

Why do I have to go through a carrier approval process for my Short Code?
Mobile carriers take time to review Short Codes to ensure good user-experiences for their customers. They also have a set of government guidelines and reg...
Which countries does Plivo offer Short Codes in and what are their capabilities?
We currently offer Short Codes in the US. Availability in Canada, UK, and other countries is coming soon. Our short code default base rate is 40 SMS per s...
What regulations do I have to follow when using my US Short Code(s) in an advertisement?
Regulations for advertising Short Codes in a Call to Action (CTA) differ depending on the user opt-in (sign up) method. For example, a SMS Call to Action ...
What do I have to provide on my Short Code Terms of Service page and Privacy Policy?
All companies using Plivo-provided Short Codes are subject to the following guidelines and each carrier reserves the right to suspend Short Code service f...
What are the opt-in requests and what are the requirements for US Short Codes?
Requirements for Short Code campaigns depend on the opt-in method. We will work with you towards compliance. However, all opt-in methods need to state t...
What are Short Code HELP and STOP messages and what are the requirements?
The Short Code HELP and STOP message is a line of text that tells the end user how to get help regarding the SMS Short Code campaign and how to stop or un...
Will my Plivo Short code work for International messaging?
As of now, Plivo only provides Short codes for US.   A short code will only able to send messages, and receive messages from, same-country phone num...
How can I make sure that my Short Code campaign is compliant?
There are quite a few regulations and industry standards that need to be followed in order to become and remain compliant. See the questions below for gui...
Are Short Codes tied to an area code?
Short Codes are not location specific and can be used nationwide. This way, businesses can have one brand identity across the country.  What is the differe...
Can a Plivo Short Code send and/or receive SMS from phone numbers in a country other than the country in which the Short Code is provisioned?
Unfortunately not. Short Codes are provisioned on a country-by-country basis and can only send and receive messages from the country in which the Short Code...