Shortcodes are the product of choice when it comes to scale and delivery rates. Combining them with Powerpack, enables you to:
Run multi-region SMS campaigns.Shortcode numbers are country-specific and can only send messages to countries they were provisioned for. While sending messages to multiple countries, Powerpack will fallback to using other numbers in your number pool if the Shortcode belonging to the destination country is not added to the Powerpack, providing you a seamless flow of outbound messages.
For Example: If you have added a US Shortcode in your Powerpack and want to run a campaign spanning the US and Canada, Powerpack will use the US Shortcode for your US traffic and will fallback to other numbers in the Pool for the Canada traffic.
Reach networks not supported by your Shortcode. Even though Shortcodes have reachability to most of the destination mobile networks, there might be some networks which are not supported. In such cases, Powerpack intelligently fallbacks to using other number in the Pool.
For Example: If you are sending messages to destination networks C1 and C2 using Powerpack and C2 is not supported by the configured Shortcode. Powerpack will use the other numbers in the pool for sending messages to C2 mobile network and Shortcode for C1.