Opt-in process for new users: A short description on how new users can opt-in to your services.   

This can be any of the following methods:

  • Keyword opt-in: Text START to 75486 to subscribe to our notifications services.
  • Web opt-in: Signing up through a web form. Users can subscribe to our notifications services while registering an account through the website or changing your notifications preferences in the account settings.

  • Paper opt-in: Signing up from filling out a physical paper form at a store/kiosk. Users can subscribe to our notifications services by completing the membership form at XYZ stores.

Web opt-in

Similar to terms and conditions page, carriers look for specific language on the opt-in web form. We will need a link to your web form or a screenshot of this form to submit the application. The web form must include the following: 

Opt-out and help keywords in BOLD letters.

  • The short code which will be used to send SMS messages.
  • The frequency at which the end users will receive messages.
  • List of participating carriers.
  • Link to terms and conditions and privacy policy pages.

For example, this is what the web page should contain:

You will receive up to 5 messages per day. Message & `data rates may apply. Text HELP to 75486 for help. Text STOP to 75486 to cancel. Supported carriers: AT&T, Boost Mobile, T-Mobile, Metro PCS, Verizon Wireless, Sprint, U.S. Cellular, Nextel & Virgin Mobile. See our SMS Terms of Service and Privacy Policy.

Keywords opt-in 

Keywords are mandatory for all services on shot code. The service must support keywords for opt-in, opt-out and help. When a user texts any of the supported keywords, the service must have an auto response that contains specific language around the messaging frequency and message rates.

For example,

Keyword: START

Response: Thank you subscribing to Plivo’s notification services. Reply HELP for more information. Reply STOP to cancel. Msg & Data rates may apply. Msg freq may vary per user.


Keyword: HELP

Response:  You can email us at support@plivo.com. Reply STOP to cancel. Msg&Data rates may apply. Msg freq may vary per user.


Keyword: STOP

Response:  You have been unsubscribed from xxx and will no longer receive messages. Reply HELP for help. Reply START to resume services.

In case of any queries, do contact our support team for assistance: https://support.plivo.com/support/home