Sender ID is the alpha name or alpha-numeric name or number which appears on the mobile phone as the sender of an SMS (It is used to identify who's sending the message to the recipient). Sender ID can be a number (i.e. a Mobile Phone Number) or alpha term such as PLIVO, PLVSMS.


Sender ID is useful in uniquely identifying your business and helps with brand recall amongst your customers.


SenderIDs are specific to each country and each of these destination countries have certain regulations which Plivo and its carriers need to comply with.


  • For certain destination countries, SenderIDs are dynamic, meaning that they do not require pre-registration with the respective carriers for that country.
  • For other destinations, pre-registered SenderIDs do require registration with the respective carriers for that country.


For all destinations, Plivo will validate the use-case and company details and if manual checks are validated, Support will reach out to carriers to whitelist SenderID for the account so that customers can use the custom SenderID to send messages to these destinations.

The details required from the customer's end:

  • Sender ID
  • Company Name
  • Message Template
  • Use case: Transactional / Promotional
  • Company Website
  • Destination Countries


Customers need to keep in mind the below restrictions when applying for the SenderID feature.


  • Sender ID can be between 6-11 characters depending on the destination.
  • Sender ID cannot contain spaces or Hyphens. 
  • Sender ID's can be registered to a maximum of only 5 destinations. 
  • Sender ID cannot be registered for Promotional messages. 
  • For India the sender ID can be alpha sender ID of 6 characters only
  • If you want to send messages to US/Canada using Plivo, the source number needs to be a US/ Canada Plivo number. 

Sender ID cannot be registered towards US/Canada due to country/carrier regulations and restrictions.


By transactional messages, we mean:

  • OTP messages
  • Transactional Alerts
  • Delivery Messages
  • Notifications 


Multiple Sender IDs are only supported on an account across different countries, but multiple Senders IDs for the same country is not supported on the same account. Eg. if you have registered the Sender ID "Plivo" towards Denmark from your main account, we would not be able to register another Sender ID say "PLVSMS" towards Denmark for the main account. But this can be achieved by having it registered for your sub-account.


Below mentioned countries do not require pre-registration. Customers can use a dynamic SenderID to send messages.


Algeria

Anguilla

Antigua and Barbuda

Aruba (Netherlands)

Australia

Bangladesh

Barbados

Belize

Bermuda (UK)

Bhutan

Bosnia and Herzegovina

Botswana

British Virgin Islands (UK)

Burkina Faso

Burundi

Cameroon

Central African Republic

Croatia

Democratic Republic Congo

Denmark

Dominica

Estonia

Falkland Islands

Fiji

Finland

Gabon

Gambia

Germany

Greenland (Denmark)

Grenada

Guadeloupe & Martinique (France)

Guernsey

Guinea

Guyana

Haiti

Honduras

Iceland

Ireland

Israel

Ivory Coast

Jamaica

Japan

Latvia

Liberia

Lithuania

Luxembourg

Macao (PRC)

Malawi

Maldives

Malta

Martinique (France)

Mauritius

Monaco

Mozambique

Netherlands

Niger

Papua New Guinea

Portugal

Republic of the Congo

Samoa

Seychelles

Sierra Leone

Singapore

Slovakia

Slovenia

Somalia

Spain

St. Lucia

Sudan

Sweden

Switzerland

Togo

Tonga

United Kingdom

Vanuatu

Zambia


For the below mentioned countries, pre-registration of Alpha SenderIDs is required.


Belarus

Cambodia

Cuba

Cyprus

Egypt

Hong Kong

India

Indonesia

Jordan

Kenya

Kuwait

Nepal

Nicaragua

Nigeria

Norway

Oman

Philippines

Qatar

Russia

Saudi Arabia

Sri Lanka

Tajikistan

Tanzania

Thailand

Turkey

United Arab Emirates


NOTE: Certain international destinations have additional charges for SenderID traffic. As it is subject to change, this information will be shared with customers on a case-to-case basis, after getting a confirmation from the respective local carriers.