Promotional SMS:

SMS’s that are sent with the objective of promoting a product/service. These usually includes sales & marketing SMS’s which may or may not be solicited by the recipient.

Transactional SMS:

SMS’s that are sent to your customers with the purpose of passing on information necessary for using your product or service. Below are two examples:

a) SMS sent for two factor authentication, one-time passwords, etc.

b) Notifications regarding product/service to an existing customer such as appointment reminders, etc.