Regulations for advertising Short Codes in a Call to Action (CTA) differ depending on the user opt-in (sign up) method. For example, a SMS Call to Action should resemble the following:
Text [Keyword] to 75486 to receive daily discount alerts.
We will work with you towards compliance. However, all opt-in methods need to state the following:
Message and data rates may apply
The specific expected message frequency the user will receive. (e.g., “1 message/day”, “5 messages/month”, “1 message/user request”)
“Text HELP to [your short code #] for help.” (note that HELP must appear in bold)
“Text STOP to [your short code #] to cancel.” (note that STOP must appear in bold)
URL of the SMS terms of service
Please note that Plivo does not control carrier regulations and is not in a position to interpret any laws, rules, or regulations. Plivo will work with you and the carrier to help you become compliant, however it is important that our customer seek legal counsel on how laws and regulations apply to your company’s specific practices. Also, each carrier reserves the right to suspend short code service for any user at any time.
For best practices please visit the following resources: