All shortcodes must be reviewed by mobile carriers before they can be used. There are two parts of the approval process that take place after you’ve submitted your application for a Plivo shortcode.
Plivo review process (about 1-1.5 weeks):
Plivo will review your entire application and help you refine it before submitting your application to the carriers. This helps speed up the process. Rental fees, hosting, and set-up charges will be collected at this time.
Carrier review process (4 to 6 weeks):
Carriers then review your application form and any related websites or mobile apps. If questions arise, we will work with the carrier to answer them. The carriers will also add the shortcode to their networks and test it at this time. Upon final carrier approval, your shortcode will go live. Then we will notify you that your shortcode is ready to be used.
Note: Carriers also require leasing payments upfront in minimum 3-month payment intervals. Therefore, all fees will be charged upon your application submission. You will be billed for your shortcode from the beginning of the application process onward. In the event that your application is not approved or delayed, we will work with you to edit or resubmit another application.
Please note that Plivo does not control carrier regulations and is not in a position to interpret any laws, rules, or regulations. Plivo will work with you and the carrier to help address any shortcode compliance issues; however, it is important that our customers seek legal counsel in regard to laws, regulations, and to your company’s specific practices. Each carrier reserves the right to suspend short code service for any user at any time.
For more best practices regarding shortcodes, please read this article or visit the following page: https://www.mmaglobal.com/policies/code-of-conduct