Shortcodes are the product of choice when it comes to scale and delivery rates. Combining them with Powerpack, enables you to achieve the following benefits:
- Run multi-region SMS campaigns. Shortcode numbers are country-specific and can only send messages to countries for which they were provisioned. When sending messages to multiple countries, Powerpack will default to other numbers in your number pool if the shortcode belonging to the destination country is not added to the Powerpack. This provides a seamless flow of outbound messages.
For example: If you have added a US shortcode in your Powerpack and want to run a campaign spanning the US and Canada, Powerpack will use the US shortcode for your US traffic and will use to other numbers in the pool for Canadian traffic.
- Reach networks not supported by your shortcode. Even though shortcodes can reach most of the destination mobile networks, there may be some networks that are not supported. In these instances, Powerpack intelligently defaults to using other numbers in the pool.
For example: If you are sending messages to destination networks C1 and C2 using Powerpack. C2 is not supported by the configured shortcode. Powerpack will use the other numbers in the pool to send messages to the C2 mobile network and use the shortcode for C1.