The US and Canada heavily regulate SMS and MMS messages that are sent using regular 10-digit phone numbers (aka long codes). Long codes, however, remain the medium of choice for most businesses seeking to engage with their customers via SMS. Long codes add a personalized touch to a conversation and are relatively easy to procure, which is why they remain popular for most Plivo clients.
To make SMS and MMS communication using long codes effective and reliable at scale, we’ve introduced Powerpack for messaging. Powerpack is designed to meet your overall SMS and MMS throughput and volume requirements, regardless of scale, while keeping you compliant with the best practices laid out by the CTIA.
Powerpack keeps you compliant with per day and per second throughput limits defined by the CTIA by automatically distributing your overall SMS and MMS traffic across a pool of source numbers. Adhering to these best practices has a direct positive impact on delivery rates.
For more detailed information regarding the setup and usage of Plivo Powerpack for messaging, click here.